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Dubai launches mega FAM trip for agents

Dubai has launched a massive global campaign to promote its tourism facilities internationally, informed a TravelMole report. Initiated by Emirates Airline and Group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and destination management companies, the campaign is estimated to be costing around AED 50 million (USD 13.6 million) , including flights, accommodation, meals and tours.

Starting today, more than 2,000 frontline travel staff from around the world including travel agents, tour operators and MICE agents will be invited to visit Dubai throughout March, April and May for a three day familiarisation (FAM) trip, under the banner of the ‘Keep discovering Dubai’ campaign. “It is critical that we maintain a constant dialogue with international travel agents, tour operators and MICE agents, to ensure they are aware of the new attractions that may be of interest to their clients. This campaign is a major highlight of our joint efforts with the key players of the tourism industry in the emirate,” said Mohammed Khamis bin Hareb, Executive Director Marketing and Operations, DTCM.

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