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TrailBlazer Tours India ties up with Adlabs to promote Cinema Park in Agra

TIn a recent development, TrailBlazer Tours India (TBI) has tied up with Adlabs, India’s largest cinema chain as an exclusive strategic business partner to promote the Adlabs Cinema Park in Agra. With this TBI has initiated the entry of travel industry into entertainment, offering a mix of business and leisure to travellers. According to Hutokshi Marker, Chief Operating Officer, Trail Blazer Tours India, the company is looking at other potential markets where it can merge travel with other essential products for travellers. TBI will sell ‘boarding passes’ or entry passes to the cinema park directly to consumers and will also deal with travel agents on a B2B level for the sale of these tickets. Along with domestic and inbound tourists, the company will focus on individual and group bookings.

The Adlabs Cinema Park has 6D projection systems, surround sound, smart motion seats, special effects like wind, rain, scents etc. and a wireless interactive system. The Cinema Park will organise educational shows like interactive shows, music shows etc. Elaborating on the Cinema Park, Hutokshi Marker, Chief Operating Officer, TrailBlazer Tours India Pvt. Ltd said, “I think innovation is the means which leads to various ideas to provide better services to customers. We will include the Adlabs Cinema Park in our Agra packages for domestic and inbound tourists. With the future bringing in zero commissions, we are preparing ourselves to offer more than just travel to our clients. Except the Taj Mahal, there is little to explore in Agra. Thus, cinema parks can become one of the potential attractions among tourists.” TBI is also looking at promoting the Park among schools and colleges of major metro cities across India.

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