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MoT issues statement to reduce impact of terror attacks on tourism potential

In the wake of the recent terror attacks on Mumbai, Ministry of Tourism (MoT) has issued a statement to reduce the impact of the attacks on the tourism industry and pacify foreigners travelling to India in the next few months. Most of the international and national media has reported extensively on the negative impact of the terror attacks on the tourism industry and have estimated a downturn of about 40 per cent in the coming weeks. MoT has taken feedback from tourists who are already in India and stated that most tourists currently travelling within the country feel safe and secure. MoT is closely monitoring the after effects of terror acts in the city and has coordinated with its overseas offices in order to induce foreign tourists to visit the country.

Talking about the statement issued by the MoT, Devesh Chaturvedi, Director, MoT said, “We are getting in touch with all our international offices to disseminate the security updates. Travel trade is another channel through which we are going to work aggressively for the next few months to rebuild the image of brand India in both domestic and inbound markets. We are also planning few short term strategies to cope with the current situation.”

United States of America, which is one of the biggest inbound markets for India, issued travel advisory against travelling to India. On November 29, 2008, The Department of State, USA extended the travel alert from 48 – 72 hours to December 31, 2008. UK, Canada, Singapore and Australia also issued similar advisories warning their citizens against travel to India.

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