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BlueSky Travel Systems planning to enter Indian market

BlueSky Travel Systems founded in 2002 and headquartered in Manchester, providing distribution software to travel sector is planning to enter the Indian market. At ITB Asia (October 22 – 24, 2008), the company received tremendous response from 50 Indian buyers. The company is considering entering India and China for providing travel technology assistance and services. Currently the company is conducting market research on both countries and is expected to design marketing strategy for India by mid-2009. The company has also implemented strategic reservation platform within Thomas Cook Group (UK) as a part of GLOBE project, which is the biggest project of its kind in UK's travel industry for dynamic packaging.

Mark Fallon, Managing Director, BlueSky Travel Systems said, “Our primary focus is on tour operators and online travel agents as we have strong solutions for organisations who want to sell their products via multiple sales channel eg: call centres, web and travel agents (B2B). We have the ability to manage both owned inventory and external inventory.” Fallon further informed that apart from market research, the company is also assessing the best model for penetrating the Indian marketplace. They will partner or enter into an alliance with a local company who has an existing system within the market. “India's online travel market is expected to be valued at Euro 3.8 billion by 2010 and this is one of the enticing factors for BlueSky to consider the Indian market. An average Indian spends approximately USD 2,000 per person, per trip. Conventional channels like travel agents and tour operators are popular while the web is being used as a source of research than actual bookings. Major tour operators are investing on online platform to enhance services. These things are more than enough for us to consider India as a potential market for growth,” added Fallon.

Elaborating further, Nick Fowler, Director – Sales, BlueSky Travel Systems said, “It appears that India has limited technology available for travel in comparison with the high volumes of tourism traffic. We gathered significant market information at ITB Asia and discussed with key Indian players about it. The players confirmed our view that Indian markets are desperate for technology advancement and investments and thus we are looking at India in a big way.”

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