Indian Mood :: Travel News :: Maison de la France to tap Bollywood, honeymoon segment

For More Information's & Details 0844 418 5555
Email Sales Enquiry

Maison de la France to tap Bollywood, honeymoon segment

Maison de la France, the French Government Tourist Office, plans to attract investment from the Bollywood segment in India and also tap into the honeymoon segment. In order to tap the niche Bollywood industry, Maison de la France will cater to five Bollywood production houses including Oscar Films Pvt Ltd, UTV Motion Pictures, Ananda Pictures Circuit, Popcorn Motion Pictures Pvt Ltd and Mukta Arts. “It is a strong professional target for us. We specialise in tourism products and are fully aware of the link between the film industry and tourism. Every Indian film produced in France will increase tourist inflow to the country. We will help in connecting Bollywood with France from the tourism point of view,” said Karim Mekachera, Director, French Tourist Office. Locations like Provence-Alpes-Cote d'Azur (PACA), Rhônes-Alpes and regions of Provence, le Lubéron, Lyon, massif of Mont Blanc and South France will be promoted for various film-shooting projects.

Elaborating on targeting the honeymoon segment, Mekachera said, “We will launch a campaign targeting the honeymoon segment. The campaign which is expected to be launched in Quarter Four of 2009 will be offered to honeymooners but will not be exclusive to them.” Maison de la France plans to provide honeymooners with a romantic escapade enhanced with luxury and adventure. The marketing for the honeymoon segment will include print and online campaigning although as of now no deals have been clinched with any of the Online Travel Agents (OTAs)

Maison de la France, in order to boost tourism to France, will also organise an ‘Annual France Roadshow’ to be held on October 20 to 23 this year. Promotion for the Roadshow will focus on metros like Mumbai and Delhi. Currently, 20 participants have confirmed attendance to the roadshow, but Maison de la France is expecting the number to increase. “French tourism companies find it expensive to come to India due to the present hike in Aviation Turbine Fuel (ATF) prices, hence indulging in cost-cutting measures. They are also looking at planning different marketing strategies during the Roadshow,” said Mekachera. The Roadshow will be split in two groups, one will focus on selling Paris as a destination and the other group will focus on selling newer, lesser-known regions of France as tourist destinations. New ventures will be undertaken to enhance growth.

Holiday Mood Limited
66 Park Way
Ruislip Middlesex HA48NR
Tel: 0844 418 5555 Fax: 01895 674242
E-mail: sales@holidaymood.co.uk

Partner Sites: www.holidaymood.co.uk www.ozzymood.co.uk www.africanmood.co.uk www.dubaimood.co.uk www.flightsmood.co.uk www.jumeirahbeachdubai.co.uk

The flight bookings we make are ATOL protected by the Civil Aviation Authority, except when tickets for scheduled flights are sent to your within 24 hours of payment being accepted. Our ATOL number is 5934. We also act as agents for other ATOL holders. ATOL protection extends primarily to customers who book and pay in the United Kingdom